Our mission is to consistently deliver the best customer service experience possible and to continuously strive to convey a passion for our work.


Delivering the best customer service is about providing timely and responsive service with integrity and a passion for excellence, while always striving to exceed our customer’s expectations.


  • Recognize the importance of all customers in the service chain and the role every SIM employee plays in influencing their perceptions of us, and ultimately of our service partners. While impacting these perceptions, be professional, credible, responsive and friendly.
  • When a problem arises, communicate promptly and honestly and view it as an opportunity to improve. Listen well, be responsive and demonstrate a sense of urgency. Solving problems will enable us to raise our quality of service.
  • Strive to make it easy for our customers to do business with us to ensure that SIM remains their preferred service partner.